Here is a brilliant segment by the comedy band, the “Axis of Awesome” (caution – a few swear words). These guys show us that a number of hit songs have the exact same chord progression. This isn’t a new discovery, anyone learning to play the guitar could probably have told you that quite a few songs have a similar chord sequence.
I think there is a very interesting learning to be extracted from this and it is not a lecture on the perils of plagiarism.
All of these songs have a distinctive melody and lyrics which is overlayed onto the foundation of the chord progression and “sits” well there. The melody and lyrics have added a subtle difference which makes the final song unique and enjoyable to a particular group of people.
In your business, do you have a clearly identifiable foundation that underpins everything you do for all customers? This is part of your business that you have to get right. This is your core value proposition.
On top of that foundation, you are able to differentiate your customer base to offer your customers targeted, tailor-made solutions which enhance the value provided by your foundation.
Get the foundation right first, then sort out your bells and whistles.
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