Monday, March 29, 2010
Mild mannered reporter by day...
Thursday, March 11, 2010
Young professional series : Cleaning up your on-line image
If I did a Google search on you, do you know what I would find?
As the world gets more connected, the chances of you being found online increases. Everything you post on Twitter, Facebook and other social media remains long after the controversial conversation concludes or compromising photo was taken. People may not have been watching at the time but the Internet never sleeps and has a long memory.
Take charge of your on-line presence by making sure your content on all these sites reflect a positive image of you. Check your sharing securities on Facebook, think before you post online on blogs, comment on news stories or pass comments on Twitter.
Once you have cleaned up, stay clean using Google Alerts. If you are a registered Google user, you can use the Google Alert function to trawl the internet for your full name or just your surname (mine is pretty unique so that works for me). When anything gets posted on the Internet and Google finds it using your search terms, you get an e-mail with a link to the site.
That way you can check whether the new information on the web that relates to you adds or detracts from your on-line image and you can try to change it.
People are getting fired and not being hired due to Facebook activity and what Google searches turn up. Don’t go making the same mistake.
Young professional series
Monday, March 1, 2010
History always repeats itself, probably because mankind doesn't listen well
I woke up early on Sunday morning and followed the usual morning routine of a bit of reading, catching up on the news and e-mails – to be confronted by a tsunami warning. A devastating earthquake in
What was shocking was the images on news.com.au of people in
The tsunami that hit
The same will occur in businesses. The lessons learnt from the corporate failures in early 2000 and the very recent global financial crisis will be forgotten – especially by those who escaped unscathed. Or they will simply not be learnt by those too young to be affected. This slow learning curve or the inability to remember tragedy is the reason why large scale financial catastrophes will always return.
Links
Pictures of people watching for the tsunami
Interesting Excel visual of the business cycle clock
Thursday, February 25, 2010
Lessons from the pudding guy
True story : In 1999, David Phillips was grocery shopping when he noticed that Healthy Choice Foods was offering frequent-flyer miles to customers who bought its products. A 25-cent pudding would bring 100 miles. Phillips bought 12,150 servings of pudding for $3,140 and then enlisted the Salvation Army to help him peel off the UPC codes, in exchange for donating the pudding.
He mailed his submission to Healthy Choice, and they honoured the terms of the promotion and awarded him 1.25 million frequent-flyer miles, enough for 31 return trips from
He is currently earning new miles five times faster than he can spend them, so essentially he has free air travel for life for the net cost of $2,325.
Morals of the story :
- Always do a full commercial review of any agreement / contract / business decision - check your modelling and assumptions.
- Make sure that your selling price on a product is greater than the cost to make / buy it.
- Honour your contractual commitments to increase the value of the trust in your brand.
- Donate to charity!